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About EM

Why EM Is a Great Choice for Atopy
and Chemical Sensitivity

Every environment contains both beneficial and harmful microbes. For every animal, plant, and living thing on Earth, beneficial microbes are essential — and a healthy environment is one where they outnumber the harmful ones.

EM is a carefully curated group of these beneficial microbes. It both suppresses the growth of harmful microbes and has the remarkable ability to convert neutral "opportunist" microbes into beneficial ones.
That's why using EM helps maintain a healthier microbial balance.

For concerns like these…

EM microbes

EM stands for Effective Microorganisms.
As the name suggests, it's not a single special strain but a community of everyday microbes — lactic acid bacteria, yeasts, photosynthetic bacteria and more — that do good work for us humans.
There is no single "EM bacterium"; rather, "EM" is the umbrella term for this microbial community.

The tug-of-war between good and bad microbes

Today's Earth, awash in enzymes, tends to favor harmful microbes.
When EM is present, other beneficial microbes can thrive too — and the balance tips back in our favor.

What Cleaning with EM Actually Looks Like

Synthetic detergent
needs fabric softener.

Synthetic detergents strip away the natural oils in fibers, leaving fabric stiff.

EM washing
needs no fabric softener.

EM washing doesn't remove those natural oils.
It only lifts away the oxidized dirt.

Natural soap + EM for a softer feel

Washing with natural soap leaves just enough of the soap's oils on your clothes, so fabric stays soft.
When EM is added to the rinse as well, its mild acidity neutralizes the soap's alkalinity — leaving fabric fluffy and soft.

Wastewater that helps heal the environment

EM is used around the world to help purify oceans and rivers. Soap breaks down into water and carbon dioxide within a day, and soap residues become food for microbes and fish — lightening the environmental load.
Wastewater from EM-based washing eventually flows to the sea, meaning even your laundry at home can take part in cleaning up our planet.

Chemical sensitivity and EM EM Cleaning That Can Ease Chemical Sensitivity

"Chemical sensitivity" — a condition in which even the organic solvents used by ordinary dry cleaners can trigger a reaction.
If trace chemicals left on your clothes cause headaches, eye irritation, or a general feeling of unease, we believe EM-based cleaning — which uses no organic solvents — can help ease the burden on your body.

Everyone's symptoms and constitution are different, so it may not be a perfect fit for everyone. Please talk with us first.
Some of our customers tell us, "Nowhere else will do." If you have sensitive skin, atopic dermatitis, or allergies, we invite you to give us a try.

Feel Free to Reach Out

Contact Us by Phone

Phone+81 3-3565-3366

<Customer Service Hours>
Mon, Thu – Sun: 13:00 – 17:00
Closed: Tue, Wed

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